PUMA Group

Welcome to the #PUMAFam, Erik! 👋 We are excited to announce the appointment of Erik Janshen as Vice President Direct-To-Consumer (DTC) to lead our global business in this area. This includes PUMA’s owned and operated stores, our website puma.com, and several online marketplaces. With more than 10 years of experience in leadership positions in digital sales and consumer-focused business strategies, we're thrilled to have Erik on board to elevate our DTC customer experience and drive further brand heat. We wish you all the best in your new role, Erik!

When the office feels like a retreat 🌱 From energizing mornings with yoga to informative afternoon nutrition workshops, our WELLBEING@PUMA program has you covered. This month, we hosted a wellness week dedicated to enhancing our PUMAFam's #wellbeing, featuring daily activities such as nutrition sessions, fitness challenges, educational workshops, nature walks, and cooking classes. Check out our recap video to get more insights into the #LifeAtPUMA 👇

Celebrating PRIDE Week 🏳️🌈 #LifeAtPUMA was super colorful last week at our HQ in Herzogenaurach. We celebrated PRIDE with fun and meaningful activities that brought our #PUMAFam even closer together. We sang our hearts out with fabulous drag queen karaoke, crafted beautiful friendship bracelets, indulged in a delightful candy bar, and enjoyed a cozy movie night. Let's celebrate love, diversity, and unity! 💛

You say online, we say e-com 🌍 Earlier this month, we brought together our entire Global E-Commerce engineering team along with our vendors at our headquarters in Germany for an inspiring summit. PUMA and our partners took centre stage, showcasing ongoing projects and unveiling exciting new initiatives. With our vendors spanning the globe, the summit provided them with a firsthand opportunity to deepen their understanding of PUMA and establish meaningful connections that will drive our collaborations to new heights. Let's continue to elevate our global e-commerce partnerships together! 🚀

Love always wins 🏳️🌈 PUMA stands for everyone having a place on the field, regardless of who they are or whom they love. This message is shared globally, and a standout initiative from our Spain office exemplifies this commitment. PUMA’s PRIDE initiative in Spain partnered with local non-profits like Madrid Titanes Club de Rugby and Panteres Grogues in Barcelona, alongside PUMA Ambassadors such as Cristina Pedroche, to celebrate diversity and foster inclusive spaces in sports. Through talks, events, training sessions, and friendly matches with these organizations, we engaged our #PUMAFam and the broader community to raise awareness and promote inclusion. Our Pride initiatives extend beyond sports—they represent a vibrant celebration of equality and inclusion. Let’s share some love for these great initiatives 🫶

Elevating the Game with PUMA Cumbre ⚽️ It landed on the fields of the CONMEBOL Copa América ™ from the highest peaks of the mountain range. The PUMA Cumbre, the official ball for the 48th CONMEBOL Copa América™, is set to unite and elevate the football spirit from June 20th to July 14th in the US. Designed with 16 lines for the competing nations and advanced FIFA Quality Pro technology, the Cumbre embodies innovation and unity. Let's celebrate football legacy! #ForeverFaster

Teamwork makes the dream work 🙌 As UEFA EURO and COPA América 2024 kick off, our #PUMAFam has created something special for you. The PUMA Kit Factory 2.0 is here with a state-of-the-art 3D configurator and brand-new jersey designs. This collaboration between the Teamsport PLM Apparel team and Global Business Solutions' Customer Connectivity team allows users to transform their visions into reality in a matter of seconds. Great job, team! We can't wait to see all the customized shirts 👕👉: teamsport.puma.com

Introducing a next level Golf experience🔝 COBRA PUMA GOLF has just revolutionized the game with its latest creation - the world’s first set of commercially available 3D printed steel irons name LIMIT3D. The mission behind the LIMIT3D clubs? Designing an iron with the shape and feel of a compact blade desired by better players, while providing the forgiveness the aspirational player needs. Building on the success of their 3D printed steel putters in the past, this groundbreaking innovation and technology using additive manufacturing unlocks game improvement performance in a blade-like profile with the exceptional feel of a forged iron. Ready to take the swing? Get a glimpse here👇

Welcome to the #PUMAFam, Rosé!🩷 We are incredibly excited to announce our new partnership with K-pop star Rosé, member of one of the best-selling girl groups of all time - BLACKPINK. As an established, dominant and inspiring force in the K-pop world, she will now bring her vision, voice and unique insights as a style icon into PUMA’s global campaigns and storytelling. We're thrilled to have you with us!🔥